As dimensões convergentes no webjornalismo regional: uma análise dos sites do Jornal do Tocantins e o Estado do Maranhão

Abstract

The objective of the research is to identify and characterize the convergent dimensions in the online versions of Jornal do Tocantins and O Estado do Maranhão, highlighting the business, technological, content and audience professional. The study takes as theoretical contribution the studies of convergence, webjournalism and regional media and makes use of the mapping, interviews and participant observation for data collection. The two newspapers analyzed are the reference vehicles in the two states where they operate and were analyzed based on the digital-print integration taking into account the five dimensions that structure the concept of convergence adopted as a search marker. From the analysis, it was possible to record that newspapers act in cyberspace with the logic of printed production, belong to communication groups that work in other media, have reasonable technological infrastructure for work on the web, have small work teams and no integration of productive routines. In addition, they act with the logic of replication of the content of the printed on the site and do not explore the possibilities of the internet, as well as do not have strategies of relationship with the audience, even having channels for such activity