Narrativas de mulheres negras no Youtube

Abstract

The main objective of the work is to identify how black women represent themselves on YouTube channels and also to verify the main themes present in the narratives of black youtubers, to raise confluent themes and to observe if these narratives deal directly with the issue of black female empowerment. The research was developed from a set of seven videos produced and published by YouTube Brazil, with narratives by Ramana Borba, Nátaly Nery, Camila Nunes, Gabi Oliveira, Luci Gonçalves, Tia Má and Mari Ribeiro. The publications were part of the actions of the YouTubeBlack campaign, in celebration of Black Awareness Day in the country, in the year of 2017. The investigation has as theoretical support the perspective of Stuart Hall and Cultural Studies, considering that the approach under this point of view points out that cultural artifacts can educate people, producing new ways of thinking and doing. Besides that, this work is related to the slave heritage of the colonial period, the construction of social representation and the identity of the black woman in Brazil. For such discussions, it was mainly used the studies on blackness by Patricia Hill Collins, Djamila Ribeiro, Sílvio de Almeida and Frantz Fanon. Netnography was used as the method of analysis, based on the teachings of Kozinets (2014), as it is an online field research that is dedicated to the interpretation of phenomena that happen from the interaction of people in the virtual world. For data analysis, narrative analysis was used as a methodological strategy, based on the meta-narrative plan, proposed by Motta (2013). The appreciation of the reports under this aspect allows the perception of themes or reasons that lead the narrator to express himself in the way they do and the deeper understanding of the social structure and models of the world in which they are inserted. The analysis of the material showed that representation, representativeness, intersectionality and black feminism are thematic areas that intermingle during the speeches of the seven interviewees and that sometimes appear implicitly. It was verified that there is no way to profile black women who produce content for YouTube, given that they have different social realities and family historical and even their relationship with the platform is different, however, the structural racism has proved to be the great theme that permeates the narratives of all of them.