Tecnologias sociais para agricultura familiar: construindo mercados alternativos no município de Palmas- TO e região

Abstract

This work aims to present the results of the project: Building Technological Bridges between Family Farming and the Local Market in the Municipality of Palmas - TO and Region. The project proposed technological solutions to strengthen family farming, including an online marketing application. This is a descriptive, bibliographic and documentary research carried out from July to November 2020. The project met the initial objective of making a socioeconomic diagnosis and proposing a software solution called AgriToca. The technological tool was designed to serve not only the consumer market with the creation of virtual baskets, but also the producers, through an online registration form containing all the tax and market data of what is produced and offered by them. It is, therefore, about expanding the possibilities of negotiation with legal entities and direct commercialization between producers and consumers, mainly due to the new market dynamics induced by the pandemic of Covid-19. It is concluded that the sharing of information about the origin and location of agroecological products produced in the Palmas region reaffirms UFT's commitment to exercise the role of extension that allows exchanges of experiences and information that generate technologies of impact to the communities participating in the project and the region.