“Ser feirante” na feira livre de Porto Franco, Maranhão

Abstract

This Monography is the result of an ethnographic research developed in the Feira Livre (Free Fair) of the city of Porto Franco, in the countryside of the state of Maranhão. Our main objective is to understand the personal trajectories and some of the sales techniques of the market vendors of the Feira Livre (Free Fair). In this way, the question that guides this article is: what are the trajectories of the market vendors of the Porto Franco Free Fair, Maranhão State, and how do they produce and elaborate sales techniques to get the customers' attention? The Monography is structured as follows: a) Introduction, where I present an approach to the theme; b) Chapter I, where I perform a theoretical review on productions of the Social Sciences that deal with street/free markets and methodological discussion on the conduct of the research work; c) Chapter II, where I present the city of Porto Franco and the Feira Livre (Free Fair), where I also present the market vendors who were interviewed; d) Chapter III, where I discuss the ethnographic research data in the light of the theories and, finally; f) the Final Considerations.