Comunicação inclusiva na TV Brasil: a institucionalização da Língua Brasileira de Sinais

Abstract

The present research focused on the study of inclusive communication based on the use of sign language in Brazilian public television communication. The proposal was to understand the process of institutionalization of Brazilian sign language on TV Brasil, from the analysis of editions of the only TV news program on TV Brasil aimed at the Brazilian deaf community, Repórter Visual, which belonged to the station's programming schedule between the years 2010 and 2020. To develop the proposal, basic research of an applied nature was carried out, of a descriptive nature, based on qualitative research and thematic content analysis to deepen the theme. The corpus was analyzed from the point of view of structural aspects, textual elements, inclusive communication perspective, and thematic content analysis. The corpus analysis showed that the results on increasing the visibility of the Brazilian Sign Language (Libras) from the work of Libras interpreters solidified in the years 2015 and 2016 and advanced in 2019. Despite the positive data, the participation of the deaf person as a guest to participate in the editions of the program occurred more frequently in 2015 and there was, after that, a decrease in their participation. The study pointed out that much progress has been made on the institutionalization of Libras on TV Brasil during the analyzed period (2011 to 2019); communicational practices of production and edition of television news were implemented from the Visual Reporter program. However, studies of inclusive communication in Brazil are still limited, and professionals in the area of communication and related areas still have limited knowledge about Libras and their importance in the realization of the human right to communicate with the deaf community.