Turismo de negócios e eventos: uma análise benchmarking para a hotelaria araguainense.

Abstract

The present study presents as central objective: To analyze how business tourism can contribute to the minimization of hotel seasonality in Araguaína-TO. The specific objectives are based on two questions: a) Identify the services and practices of business tourism and events in the hotels surveyed; b) Carry out a comparative analysis through the Benchmarking methodology, with the hotel enterprise that presents relevant practices in the market, presenting satisfactory results. The methodology of this article is based on an exploratory and descriptive research, with a qualitative approach, using as data collection, the conduction of semistructured interviews with previously chosen hotel managers. The analysis technique chosen is Benchmarking, which seeks to identify the best practices of high performance, comparing the practices currently used. Based on the data collection and the results obtained, it is concluded that, the hotels surveyed need to expand their activities, thus encompassing efficient practices and structures for business tourism and events, as observed in the hotel as an example for this analyze.