Análise quantitativa de youtubers indígenas no Brasil: um retrato de 2021

Abstract

The 21st century is undoubtedly marked by an intense exchange of information. Social networks, emails, text messages, calls, among others, are resources that are part of a virtual “network”, in which friends, family, thoughts and ways of life are inserted. In this context, YouTube stands out, an entertainment platform that allows its users to create and share videos, which can be viewed at any time, anywhere in the world, by anyone. The easy access and rapid dissemination of videos on YouTube have made thousands of people interested in the practice of creating and disseminating content. This is the context in which this research is developed, whose research object is the presence of the indigenous population on the YouTube platform. This study follows a quantitative approach. Due to the difficulty of measuring the number of indigenous YouTubers working in Brazil and the impossibility of verifying their totality, it was decided to select a sample of fourteen YouTubers, using the application of the Snowball or snowball method. The variables collected were: personal name, channel name, State of residence, number of subscribers to the YouTube channel and ethnicity belonging to each one. The purpose was to carry out comparative analyzes to verify similarities and differences between those surveyed. In addition, we sought to verify how Brazilian indigenous peoples are using social networks, especially YouTube, as a tool for disseminating their culture and social mobilization. For data analysis, descriptive statistics were used. The results point to the predominance of female YouTubers, young and focused on the dissemination of various content related to indigenous peoples.