Divulgação científica: proposta de popularização da ciência produzida na UFT com o uso do YouTube

Abstract

The research aims to develop a scientific dissemination program to be broadcast on YouTube to make information about the research carried out at the Federal University of Tocantins (UFT) more accessible to the non-specialized public. The methodology used was bibliographical research, exploratory research and application in the production of the pilot program. The following promotional programs were analyzed: Manual of the World, Nostalgia, Science every day, Nerdology, Never seen a scientist and Comics in the gutter. And to analyze the programs, an analysis instrument was created with the main points such as: approach, area of knowledge, presenter profile, editing resources, periodicity, average length of the videos, among others. The concepts discussed in the theoretical foundation were: scientific dissemination, scientific communication and scientific journalism. The work resulted in the presentation of the pilot episode of the program "Science made for you", with details regarding the production of the content, in order to guide similar initiatives by other research institutions. The work achieved its general and specific objectives in that it delivered the scientific dissemination program to the UFT channel on YouTube, identified the panorama of scientific dissemination in the institution's communication, discussed concepts related to scientific dissemination and innovation, and analyzed channels with proposals similar. Finally, it is believed that with this program, scientific dissemination can raise awareness in different ways. Businesspeople and public authorities will have easier access to the type of research that the University produces and how it can help solve their problems. Young people can learn more about the areas of activity of some UFT courses and, in this way, become even more interested in pursuing an undergraduate or postgraduate degree at the institution. Other researchers may feel encouraged to seek partnerships with our researchers or access our research as references. And society in general can become more engaged in defending the institution by improving the perception that UFT research can solve everyday problems.