Estratégias competitivas de gestão de negócios para empreendedores iniciantes.

Abstract

In view of the increase in entrepreneurial activity in a general and current context, the objective of the theme presented is to point out to future managers what it is to be entrepreneurial, to address business management strategies and difficulties that you may encounter in your entrepreneurial journey. To obtain the necessary knowledge for the elaboration of the textual production, a theoretical search was made on some of the relevant topics involving the structuring and the implantation of a company or business. By presenting tools that enable clarification, capture of essential information, verification of processes, improvement of the initial idea to reach the real viability of the business, as well as factors that allow the logical and sustainable vision of the entrepreneurial activity, as well as initiate this process and how to reduce risks because it points out the main risk factors for beginning entrepreneurs. Thus, it is possible to do an analysis of the responsibility of an entrepreneur and the business before actually putting into practice.