Presença da mulher indígena no Instagram: um estudo sobre as postagens de Célia Xakriabá e Sônia Guajajara na campanha eleitoral de 2022

Abstract

This research examines the role of Indigenous women digital activists in the dissemination of their territorial, identity, and cultural practices of Indigenous communities. Using a qualitative approach, focused on Instagram Feed posts, it analyzes the productions of @celia.xakriaba and @guajajarasonia during their campaigns for federal deputies between September 1 and October 1, 2022, through Content Analysis. The results reveal the occupation of indigenous women in cyberspace, strengthening their agendas through independent narratives and critical questioning. This unique participation in the networks consolidates connections and interactions, contributing to the media positioning of indigenous women digital activists as agents of their culture, identity and territory, amplifying their voices. Thus, the present research shows that the posts of Sônia Guajajara and Célia Xakriaba have many elements in common, such as the appreciation of the tradition of their people, the description of elements of nature, the defense of the territory, the identity and culture of peace.