Uma análise sobre informação de interesse público no perfil oficial da prefeitura de Palmas no Instagram

Abstract

The Public Communication in Cyberspace research presents an analysis of the presence of information of public interest on the official profile of the City of Palmas on Instagram, observing the @cidadepalmas profile feed. Content is analyzed based on its use in terms of information, format, its media and the interaction found in comments and likes. A total of 37 posts are analyzed, captured in two non-consecutive weeks - the second week of June 2023 (13th to 17th) and the first week of August 2023 (considering 07/31 to 08/04), which met in terms of not presenting commemorative dates that could interfere or generate the creation of specific content. The captures collected manually on the aforementioned social network were made on working days during municipal public office hours in the city of Palmas (Tocantins), that is, from Monday to Friday. Content Analysis is used as a research analysis method due to its possibility of classifying, categorizing and characterizing data, in association with bibliographic research and Narrative Analysis, due to its complementarity. As a result, it was pointed out that the City of Palmas alternates content with information of public interest in the content published on its Instagram social network profile, alternating such service with management disclosure. Because even if part of the content adopts narrative language and format with a focus on disclosing management achievements, there is a relevant alternation of information with a public utility nature. However, the interactive effectiveness on the @cidadepalmas profile is borderline, which presented limited responses to citizen/user queries, even though when it did so it provided compelling information to the requests.